SEO Case Studies
At the beginning of February 2007, Bishops Beech was outside the top 100 on Google for all their important keyword search terms. In order to improve rankings:
- the coding, content and structure of the site was optimised
- directory submission was initiated
The results have been amazing. Already the Bishops Beech website ranks at #1 for most of the important keyword search terms:
- IT Service Management Scotland
- IT Service Management Consultants Scotland
- IT Service Management Training Scotland
- Accredited ISO 20000 Training Scotland
- Accredited ITIL Training Scotland
These initial results will improve significantly as the link building program continues.
View the Bishops Beech website.
Wheatfield Cottage is a brand new website (Jan 07) and as a result had virtually no online presence. The website now ranks in the top ten for most of the important keyword search terms. This can be attributed to:
- designing and building a search engine friendly website
- optimised code and content
- gradual link building program
Wheatfield Cottage is now receiving a lot of traffic from the following keyword terms:
- Self Catering Accommodation East Lothian
- Self Catering Cottage East Lothian
- Holiday Cottage East Lothian
As the link building program continues, the rankings for these and other keyword terms will continue to improve.
View the Wheatfield Cottage website.
My freelance web design website (www.duncanweddell.co.uk) is ranked #1 for the highly competitive search terms of:
- Web Designer Edinburgh
- Freelance Web Designer Edinburgh
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